yourdentalblog.wordpress.com: Tests: Trying to set up Hootsuite for a client (actually several) so this is a test. http://wp.me/sNwRJ-tests
Trying to set up Hootsuite for a client (actually several) so this is a test.
Most bloggers will agree – the hardest part of the job is figuring out what to write about. The field of dentistry offers lots of topics but some days your brain needs a little nudge. Inspiration can come in many forms but some days it requires Google.
Subscribing to certain RSS feeds can keep you abreast of the latest research and news. Sometimes Twitter will show a trending topic that you can work into a blog. If all else fails you can look to your own website.
Everyone loves their website when it is new. Over time, however, most of us start to see things we wish we could change or wish we would have done differently or we discover that whoops – we forgot something important. Usually changing these things through your webmaster is an added cost. How about writing a blog about the thing you wish you could change or add (at least until you get around to making those website changes).
Don’t forget to link the social networking sites with your blog! One post can serve many purposes — if only you can think of something to write about.
First of all, good luck with that! Most dental offices don’t have Team members with spare time on their hands and most Team members are not comfortable with the idea of writing content that other people (the whole wide web) will be able to read.
You can try spreading the wealth and assigning each team member to write one or two blogs each month. The problem with this approach is that someone needs to supervise the schedule and make sure that the writing actually gets done. Then someone, probably you, will need to add links to appropriate landing pages, add tags, and post the blog.
This method can work but you still need to spend precious time making sure it is done on a timely basis.
Another option is to just add the duties to your front desk staff. This may prove problematic due to the constant interruptions by telephone and patients walking in the door. Honestly, isn’t making sure the schedule is full and productive a better use of their time?
Getting the team excited about writing blogs is tough. The responsibility for blogging will most likely come back to you and if you liked writing blog posts you wouldn’t have tried to give it away to your staff to begin with.
Your options are:
- Make the time and, like Nike says, just do it!
- Contact your SEO or website hosting company but be prepared to pay about $50 for each blog they write
- Contract with a freelance writer – make sure you have read some of their work and that they understand dentistry
- Contract with a local marketing agency who will then supply you with a freelance writer who may or may not understand dentistry
or your final option: Contact yourdentalblog.com at 561-271-2483 and let us do all the work for you for only $149 per month. References and writing samples are available upon request.
So you’ve done a little research and realize that having a blog linked to your website is a good idea. You call your web guy – get everything set up and then sit down in front of a blank screen and… PANIC.
“I don’t have anything to say!”
Actually, coming up with topics is easier than you might imagine. Did you just attend an interesting meeting or C.E. course? Did that last patient ask an unusual question (or maybe a question you’ve heard a hundred times)? Did you see something related to dentistry on the news?
There are lots of places to draw inspiration from when it comes to content for your blog posts. Hunt through your own website and write about a procedure and be sure to include links back to that page. If you subscribe to any RSS feeds that provide dental news you will have plenty of topics at your fingertips.
Remember to keep your blogs short, concise and easy to read. Your blog is meant to be read by dental consumers, not necessarily by other professionals.
Do NOT just copy content from someone else’s blog. I saw a great website the other day, clever practice name, good content, but when I looked at the blog it was boilerplate stolen from other dentists. Even worse – it still contained the links to the other dentists websites!
If you can’t be bothered to write your own blog content then get your staff to write for you or hire a blogging service such as yourdentalblog.com. This will ensure that blogs are written and posted on a timely basis so you can reap the SEO benefits that come along with blogging.
How are your patients finding you? In the distant past a dental practice could get by with referrals from existing patients and good signage. To be competitive today a dental practice needs a good website and a plan for keeping that website high in the search engine rankings.
One of the easiest ways to increase your ranking is to keep adding new content (pages) to your website. This can get expensive if you have to pay your website developer to add new pages weekly – plus you would run out of relevant content about your practice pretty quickly.
The easy way to add content – write a blog. Blogs help drive traffic to your website and when patients visit your website and like what they see they are more likely to pick up the phone.
The key to blogging is simple. Create interesting articles on a frequent and consistent basis. The key words here are frequent and consistent. You need to add new content every week and you need to keep at it. The rise in page rankings will happen slowly and it is important not to give up.
If you hate to write (yes, most science majors hate writing), you can assign the task to a staff member – just make sure it is someone who can write well and will take the responsibility seriously. If your staff is unable to shoulder the burden contracting with yourdentalblog.com is an easy, cost effective way of ensuring that blogs are posted on a regular basis each week.
Next post – Getting ideas for your blog.