So you’ve done a little research and realize that having a blog linked to your website is a good idea. You call your web guy – get everything set up and then sit down in front of a blank screen and… PANIC.
“I don’t have anything to say!”
Actually, coming up with topics is easier than you might imagine. Did you just attend an interesting meeting or C.E. course? Did that last patient ask an unusual question (or maybe a question you’ve heard a hundred times)? Did you see something related to dentistry on the news?
There are lots of places to draw inspiration from when it comes to content for your blog posts. Hunt through your own website and write about a procedure and be sure to include links back to that page. If you subscribe to any RSS feeds that provide dental news you will have plenty of topics at your fingertips.
Remember to keep your blogs short, concise and easy to read. Your blog is meant to be read by dental consumers, not necessarily by other professionals.
Do NOT just copy content from someone else’s blog. I saw a great website the other day, clever practice name, good content, but when I looked at the blog it was boilerplate stolen from other dentists. Even worse – it still contained the links to the other dentists websites!
If you can’t be bothered to write your own blog content then get your staff to write for you or hire a blogging service such as yourdentalblog.com. This will ensure that blogs are written and posted on a timely basis so you can reap the SEO benefits that come along with blogging.