How are your patients finding you? In the distant past a dental practice could get by with referrals from existing patients and good signage. To be competitive today a dental practice needs a good website and a plan for keeping that website high in the search engine rankings.
One of the easiest ways to increase your ranking is to keep adding new content (pages) to your website. This can get expensive if you have to pay your website developer to add new pages weekly – plus you would run out of relevant content about your practice pretty quickly.
The easy way to add content – write a blog. Blogs help drive traffic to your website and when patients visit your website and like what they see they are more likely to pick up the phone.
The key to blogging is simple. Create interesting articles on a frequent and consistent basis. The key words here are frequent and consistent. You need to add new content every week and you need to keep at it. The rise in page rankings will happen slowly and it is important not to give up.
If you hate to write (yes, most science majors hate writing), you can assign the task to a staff member – just make sure it is someone who can write well and will take the responsibility seriously. If your staff is unable to shoulder the burden contracting with yourdentalblog.com is an easy, cost effective way of ensuring that blogs are posted on a regular basis each week.
Next post – Getting ideas for your blog.