October 13, 2010
So you’ve done a little research and realize that having a blog linked to your website is a good idea. You call your web guy – get everything set up and then sit down in front of a blank screen and… PANIC.
“I don’t have anything to say!”
Actually, coming up with topics is easier than you might imagine. Did you just attend an interesting meeting or C.E. course? Did that last patient ask an unusual question (or maybe a question you’ve heard a hundred times)? Did you see something related to dentistry on the news?
There are lots of places to draw inspiration from when it comes to content for your blog posts. Hunt through your own website and write about a procedure and be sure to include links back to that page. If you subscribe to any RSS feeds that provide dental news you will have plenty of topics at your fingertips.
Remember to keep your blogs short, concise and easy to read. Your blog is meant to be read by dental consumers, not necessarily by other professionals.
Do NOT just copy content from someone else’s blog. I saw a great website the other day, clever practice name, good content, but when I looked at the blog it was boilerplate stolen from other dentists. Even worse – it still contained the links to the other dentists websites!
If you can’t be bothered to write your own blog content then get your staff to write for you or hire a blogging service such as yourdentalblog.com. This will ensure that blogs are written and posted on a timely basis so you can reap the SEO benefits that come along with blogging.
October 12, 2010
How are your patients finding you? In the distant past a dental practice could get by with referrals from existing patients and good signage. To be competitive today a dental practice needs a good website and a plan for keeping that website high in the search engine rankings.
One of the easiest ways to increase your ranking is to keep adding new content (pages) to your website. This can get expensive if you have to pay your website developer to add new pages weekly – plus you would run out of relevant content about your practice pretty quickly.
The easy way to add content – write a blog. Blogs help drive traffic to your website and when patients visit your website and like what they see they are more likely to pick up the phone.
The key to blogging is simple. Create interesting articles on a frequent and consistent basis. The key words here are frequent and consistent. You need to add new content every week and you need to keep at it. The rise in page rankings will happen slowly and it is important not to give up.
If you hate to write (yes, most science majors hate writing), you can assign the task to a staff member – just make sure it is someone who can write well and will take the responsibility seriously. If your staff is unable to shoulder the burden contracting with yourdentalblog.com is an easy, cost effective way of ensuring that blogs are posted on a regular basis each week.
Next post – Getting ideas for your blog.
Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources.